Engagement and Influence Through Sharing
This isn’t exactly what our parents had in mind when they told us to share.
ShareThis are the makers of this ubiquitous button:
Last month, they released some interesting data about sharing, as a social engagement activity online. Here are some numbers:
- ShareThis saw a 200% increase in shares per page view across their 125,000 sites in 2009.
- Sharing is accounting for as much as one third of the traffic driven by traditional search.
- Sites in ShareThis’ network see 50% more engagement, or page views, from sharing over search.
Tim Schigel of ShareThis writes: “We believe your friends and family across all social networks should be your filter for the web, and influence isn’t just made by a few, it’s created by everyone who shares. What all this adds up to is a picture of sharing as a growing piece of the social Web.”
Read the entire blog post here: The Value of Sharing: Social Engagement.
While many of us are beginning to take sharing for granted, it’s a key online activity and behavior. Sharing is important to those who share (builds influence) and those who receive (benefits from social filter).
Altimeter Group’s Engagement Pyramid includes sharing as one of five key online behaviors. Later this month, we’ll be hosting a webinar focused on understanding “socialgraphics,” or how and where customers engage online, which includes a review of the Engagement Pyramid. For now, you can take a quick peak at the Pyramid here – see Slide 29. Details about the webinar will be announced soon on the Altimeter Group blog.
